more marvellous

It’s been just over three weeks since we got A Marvellous Party from the printers. We’re very pleased to say that – in those three weeks – with sales via our website and through author Ian Elmslie getting out and about with the book, we’ve already sold almost 200 copies of this our latest publication.

On top of that, we’ve had the first magazine review – a glowing, full-page spread – in Boyz. There’s been a meeting at Birmingham New St station to pass more boxes of books from publisher to author, while enjoying coffee and pastries. Ian has been invited to read from A Marvellous Party to an LGBT youth group in London, and exchanged stories of experiences.

All this, and we’ve only just begun. Thanks to each and every one of you who’ve bought a copy of this heartwarming book already. So much done, and there’s still two months till A Marvellous Party is officially published. Wow!


The party has landed! A Marvellous Party – our new book, written by Ian Elmslie – is now here. In fact, it’s not just here – as any self-respecting party should, it’s got out and about already. Copies are in the post to flats and houses all over the UK, they’re making their way to Spain and Germany, and a big boxful are flying out to the States as I type this blog.

A Marvellous Party arrived on Tuesday, with the rain. This meant a lot of scurrying from pavement to hallway, hallway to pavement and back again till all the boxes were safely squirrelled away in Ignite Villas. Two hours later, we were on a train to London, taking a goodly number of books down to an impatient and excited author. On arrival, we learned that three boxes of books take up more space than is ideal on an evening rush-hour Tube, that dragging 35kg of weight from tube train to escalator to the bottom of a flight of stairs (stairs?? oh god…) is overrated, that whichever exit to the surface you use will be the one furthest from the bar where your author is waiting, and that the pint of beer you have once you’ve got your breath back may well be the best thing you’ve tasted in your life.

Since then, we’ve been fulfilling all the advance orders and plotting publicity campaigns. This morning, we finally had the chance to sit down, draw breath, look at what we’ve achieved, and revel in a sense of great pride at helping bring this beautiful, delightful, entertaining, book into the world. It really is very, very good.

Oh, and if you’ve missed out so far, you can get your copy here. Be sure we’ll pop it in the post as soon as we can.


There’s one thing driving force which underpins everything we do here at Ignite: our love of stories. We’re absolutely passionate about work which has something to say about the world, about how we find our place in it, and – above all – about the extraordinariness of our everyday lives.

Conventional wisdom would look at the time and effort we put into creating our books, the hours, days, and weeks we spend working with our authors so that the end product is something remarkable they’ll always look on with pride, and ask ‘is it worth it?’ Our answer is a simple and resounding Yes! Sure, the bottom line is important – and we should point out here that every single one of our books has turned a profit of some sort or another – and of course we’d love to see the hourly rate for our work come somewhere closer to reflecting the effort we put in, but putting our heart into each and every one of our publications is absolutely central to who we are and what we do.

Human beings have always told stories, and listened to stories. They’ve shared their experiences over a beer, or across a garden fence, or round a campfire. It’s one of the better things our species does. We take huge satisfaction from Ignite’s involvement in continuing that tradition, and in giving a platform to voices which might otherwise remain unheard.

Just over a year ago, Ian Elmslie came to us with his manuscript for A Marvellous Party. We read through it, and knew this was very definitely a story worth the telling. Since then, he and Ignite have worked together to hone his tales into 320 wonderful pages, and in the next few days we’ll be sending the book files off to the printers. Shortly after that, a pallet packed with cartons filled with copies of this brand-new book will arrive at Ignite Villas and we’ll start posting them out.

Those of you have ordered copies already – which shows you’re just as excited about this book as we are – can expect A Marvellous Party to drop through your letterbox soon after July 15th. It will be marvellous. It’s a party, it’s a celebration, and it’s a reflection on what it was like to grow up as a young gay man in 20th century Britain. It’s a beautifully written, candid tale of love and loss and carrying on. It has much to say about fame, and stars, and our shared human condition, and it’s much, much more besides.

Be ready to clear your diary, to sit down and read this book. Trust us, you’re going to love it.

new broom

Welcome to the new all-singing, all-dancing Ignite website! We hope you like the new look (it’s easier on the eye for those of us who have to surf cyberspace in our reading glasses) and we think the cleaner, less cluttered appearance reflects what Ignite is all about. Yes, flim-flam can be entertaining, but we’re aiming for content over that.

All the great reads you’d expect from us are still there, so if you’ve been meaning to grab a copy of one of our books for your friends, it’s just as easy to do so. (If you find any issues, please let us know!)

Oh, and we’ve some great new books in the pipeline for 2017. So watch this space!

up for a prize

It’s always nice to have some good news to share, and we’re proud as punch to announce that Ignite author Carl Stanley is one of the twelve authors on the longlist for this year’s Polari Literary Prize.

If you haven’t yet got your hands on a copy of Carl’s book Kiss & Make Up, you’ve been missing a treat. Candid, hilarious, and outrageous by turns, it’s a glorious romp of a read, the story of a schoolboy from Smethwick who ends up as make-up artist to the stars. Interwoven with this – and what gives the book so much of its power and appeal – is a familiar tale of estrangement, conflict, and reconciliation, a tale which Carl tells with skill, sensitivity, and wit. Oh, and there’s the unforgettable meeting with Mrs Thatcher, too…

Kiss & Make Up is available via Gay’s The Word bookshop in London, Prowler in London and Brighton, and from all good bookshops, as well as online retailers, and – of course – via our website. A Kindle edition is also on sale.

We wish all the longlisted authors the best of luck! The Polari Prize shortlist is announced at the end of July.


This time last week we found the largest box we could, packed it with copies of City Baby, took it to our local agent for an international courier, and sent it on its way. A few days later it arrived safely in Perth, Australia. Which is kind of handy, because that’s where we hoped it would end up.

If you’re lucky enough to live in Western Australia, this is your chance to get your hands on a copy of City Baby – and get it signed by the author, too. Because on Wednesday 24th, UK punk legends GBH kick off their tour of Australia and New Zealand at the Rosemount in Perth, and the chances of getting Ross to sign a copy of his book after the gig are somewhere between high and excellent. As long as one of you has a pen.

After Perth, the tour heads on to Adelaide, Melbourne, Brisbane, Sydney, and Canberra before nipping across the Tasman Sea to play in Auckland and Wellington. Books will be on sale at each and every gig, and the merchandise stall will happily take cash or card. If by some chance the stock sells out, you can still order a copy of the latest edition from our website. Just click here. But we can’t promise Ross will have signed it.

A great tour just got that little bit better, Australia. Lucky you.

the only way

Excuse us while we spend the next few paragraphs blowing our own trumpet. And possibly mixing metaphors, but hey, what’s the point of rules if you can’t ignore them every now and then?

Ignite has always been about nurturing new talent, about giving new authors a chance to see their work in print and know that it’s being put in front of an appreciative audience. Because it goes without saying that unless people are actually reading the stories they’ve poured their heart and soul into, it’s all a bit of a waste of time. The kudos of getting your book published is all well and good, but – in honesty – that thrill wears off pretty quickly, and all of us want something more.

Since we started out, every single one of our books has broken even. That’s not the only measure of their success, it’s not even the best measure of their success – in our (not so) humble opinion that’s the connection they make with each and every reader – but it’s a decent benchmark by which we can show we’ve done our job properly. It’s a collective confirmation that we were right when we read the manuscript and thought there were people out there who’d want to read it. The proof of this particular literary pudding is that people have read it.

And for a small company like ours, it’s also vital. Making money on each book is what allows us to go forward and make the next one. There’s no getting away from the importance of profit and loss when you’re running a business.

So we’re very pleased to announce that Kiss & Make Up has joined all our other publications and now broken even. That’s worth a little celebration. We also know that breaking even isn’t the end of things, but only the start, and that we need to kick on from here. Oh, and if you haven’t read Kiss & Make Up yet, you really should. What are you waiting for?

And if you hear music coming from the direction of Ignite Villas, it’s because we’re having a little party to celebrate what we’ve done. A little bit of Yazz.

Because the only way… is up. Baby.

number four

As any small, independent publisher will tell you, the work they do is largely a labour of love. What drives us? There’s probably as many different reasons as there are publishers, but we’re fairly confident that first and foremost among them is a passion for seeing good stories – which might otherwise never see the light of day – get their chance to find their audience.

In honesty though, the rewards rarely match the work involved. Publishers know this, and still we do what we do. Maybe that’s down to blind faith and ignorance, and if ever an auditor or bean-counter presented us with a spreadsheet of hours put in against money gained as a result of those hours, the scales would fall from our eyes and we’d chuck it all in for a better-paid job stacking shelves in Aldi. But I doubt it. Because we’re not measuring the success of what we do purely by the cold, dead numbers on a balance sheet. Passion and engagement and bloody-mindedness figure in there too, and as soon as you add them to the equation the spreadsheet becomes a different beast entirely.

None of this means we don’t dream of, or aim for, success. While passion may keep us going, you don’t have to be in this game long to realise that passion plus money is a sweeter combination. And the satisfaction that comes from having backed a book which no-one else had taken on, and then seeing that book come good… That’s unbelievably pleasing.

Which is why we’re overjoyed to be starting sales of the fourth print run of City Baby. We knew when we first sent the proofs to the printers that Ross’s story was an absolute cracker, but we never expected it to enter a fourth print run – and have a US edition launched as well – within two years of its original publication*. That is truly something worth celebrating. And something we’ll remind ourselves to remember next time the balance sheet looms large.

*If you’re wondering what’s so special about the story of a punk rocker from Birmingham, then we can only suggest you read the reviews, and then buy the book. You won’t regret it.

raising a toast

Time for one last blog from us here at Ignite before we take our leave of 2015 and wave it a fond goodbye. As years go, this has been another exciting and successful one, although it’s fair to say it hasn’t been without its difficulties too. 2015 proved to be the year where social media – and Facebook in particular – made a series of changes to the way it worked, all of which made it far more tricky for small businesses like ourselves to keep in contact with the people who support us and buy our books. To be honest, we haven’t yet found an alternative which quite fills the gap these changes left (cue an opportunity to remind you we do send out a newsletter every couple of months, and you can sign up to that here). But we’re working on it, and we confidently expect to get something in place sooner rather than later.

Highlights of the past twelve months at Ignite Villas have been, first and foremost, the publication of Kiss & Make Up, the delightfully outrageous and candid memoirs of make-up artist to the stars, Carl Stanley. With reviews from Marc Almond, Toyah, and Lorraine Kelly (among others) this was always guaranteed to be a sizzling read. The launch party in Soho was everything you’d hope it would be, and Carl’s readings at Polari on the South Bank in London and MAC in Birmingham were evenings to remember, making Kiss & Make Up a superb addition to the Ignite roster.

In the autumn, the US edition of our best-selling City Baby – published by our friends at Bazillion Points – finally went on sale. These things always take longer than you imagine, but the adage that good things come to those who wait was never more true: with a re-designed cover, additional photos, and an explanation of some of the more impenetrable Brummie slang for punk rock fans across the pond, Bazillion Points have put their own distinctive twist on an already fantastic book. If you live in North America and want to get your hands on it, you can do that here. On top of that, as we sit writing this, we’ve all but sold out of the latest print run of the original edition of City Baby, and have literally just a handful of copies left. We don’t have hands like shovels either. This means that one of our first jobs in 2016 will be to order the fourth – yes, fourth – print run of City Baby. An amazing achievement. Our thanks to everyone who’s bought a copy, told us how much they enjoyed it, or recommended it to their friends. You rock. As, indeed, does Mr Ross Lomas.

While we’re at it, an honourable mention should also go to Steve Pottinger’s book of poems more bees bigger bonnets. Published in May, and described as ‘hard-hitting, human, and humorous’ by Attila the Stockbroker, it ended the year being mentioned in The Times Higher Education supplement as one of the two books of the year chosen by economist Richard Murphy (here’s the link) because it ‘delivers hope’. A fine accolade for any book. And one we’re particularly proud of.

And finally… we didn’t just spend the festive season knocking back the advocat, munching mince pies, and eating our own weight in sprouts. Amongst all the frenetic eating and drinking we found time to do a little work on the digital versions of some of our books. This means two things. One: we can happily announce that the kindle edition of City Baby now includes many of the photos found in the print version (it took us a while to work out how to do it) and you can buy it here. Two: there is now, for the first time ever, a kindle version of Kiss & Make Up on sale here. And very nice it is too.

***To celebrate the creation, arrival, and launch of this digital Kiss & Make Up, we will – for one week only – lower the cost of printed copies to match it. From Jan 1st to Jan 7th, a book bought via our website will cost just £6.99 inc p&p. Be sure and tell your friends!***

2016, and we’ll be hitting the ground running, because that’s what we do best. We hope the coming year brings every one of you much love, laughter, and happiness. Life is too short for anything less.


wordy weekend

It’s hard to believe, but it’s already over a week since we were at the Louder Than Words festival in Manchester, and we’re tumbling headlong towards Xmas. Organised and run* by the ever-active John Robb and the redoubtable Jill Adam, whose boundless energy and enthusiasm is a feature of the weekend, it’s definitely one of the highlights of our year.
LTW is unique in its intention to give a platform to the very best in writing about music, and brings together under one roof – that roof belonging to the delightful Palace Hotel in central Manchester – a series of interviews with authors who’ve written biographies of musicians, musicians who’ve written their own, discussions about the rise, fall, and legacy of musical genres, and panels whose aim is to open up any and every area of music to the enquiring minds of anyone who cares to listen.
What we saw and listened to over the weekend was largely governed by the presence of our stall in one room of the festival – it sprawls over four or five – but all of it was good. We learned more than we ever imagined we’d wish to know about prog rock, and found ourselves actually enjoying it (yes, we really did write that sentence, although we can’t quite believe it either). We listened to Karren Ablaze talk about Riot Girrl, watched Steve Ignorant and his Slice Of Life put spoken word to music, and heard Pauline Black of The Selecter – so interesting we could have listened to her all day – talk about how race, music, fashion, and politics shaped her life.
But we weren’t just there to sit on our proverbial and be entertained, dear reader, fun though that was. On the Saturday afternoon we took part in a discussion panel about something very dear to our heart: independent publishing, the highs and lows, the problems and pitfalls, the fun, and the bloody hard slog. It was a chance for us to share our experience and offer some pointers to others, but it was also a very welcome opportunity to listen to the experiences of Karen Ablaze, and Ian of Route (who’s been at this publishing game far far longer than either of us and has more useful information at his fingertips than we can begin to imagine).
We also sat alongside music biographer and all-round good egg Zoe Howe to judge the poetry slam. Packed to bursting with new talent, it was heartfelt, passionate, skilful, and a joy to be part of. Which rather sums up what LTW is all about. If you’re interested in music or writing about music, then there’s no better festival. We can’t recommend it highly enough, and we’re extremely proud to have been part of it. If, for some inexplicable reason you’ve failed to make it part of your life as yet, do yourselves a favour and book it in your diary for next year.
You won’t regret it. And we’ll see you there.
*we mean the festival, although it’s fair to say they’ve got it in them to make a good go of running Xmas, too.